Innovative Audio Inc., Vendor Metra

We at Metra always strive to listen to our customers. You have told us to do a better job at telling the Metra story. For over 50 years, Metra has maintained its cutting edge by paying attention to our marketplace and innovating products to fit the needs of the installer. We are the "Installer's Choice" because we are installers. We design our products to be easy to use and easy on the eyes. If you can see a Metra product then we haven't done our job. Metra Turbokits are designed to be heard but not seen. This means that our fit and finish is the best in the business. Why trust your installation to a shoddy and time consuming kit. Our new GSXL Turbowires are designed with the same philosophy in mind. Longer length for ease of install and thicker OEM cables with OEM connectors that make for a mighty install and no down time on returns and angry customers. Tsunami has a new look and a ton of new products. Checkout the new Planogram and the sharp packaging and most of all realize that Tsunami is engineered and manufactured to a grueling set of specs so that your install is the most excellent it can be. Add our Ventura interfaces into the mix and you have an incredible line up.

It is with this in mind that we proudly introduce our new 2003 product catalogs and brochures. Check out the new Turbokits for 2003 and you will see that we lead the pack in applications and models. These kits are guaranteed to install like "Greased Lightning". Feast your eyes on the new Tsunami line and study the new lines of GSXL Turbowires. Get ready for a full line of Ventura Interfaces that work and are ready for delivery! So what are you waiting for? Get your buyers to check out the new lines and let us know what you think. We at Metra have always known that the installer is our real "end user" not the buyer, not the distributor, and not the customer who owns the car…we are the "Installer's Choice" because our customer is the installer, and with this philosophy we have built a company…Metra. Thank you all for your loyal support.

Letter from the President